Every piece of content that you put out on to the internet must have the right keywords. Why? When used correctly, this SEO tool helps you maximise your reach, connect with the right audience, and improve your ranking.
As a result, carrying out a keyword analysis and giving keyword research your due attention offers better results for your digital marketing efforts. To help you get started on the right foot, here’s a coup d'œil of the types of keywords that you should pick from for a well-rounded SEO strategy.
Competitors’ keywords
While you don’t need to be mentioning your adversary’s name in your content, monitoring its keywords will help you understand what is already on offer and use it to your advantage to rise above. This keyword research will help you improve your offering as well as devise the right SEO strategy en route to capture the audience’s attention.
Evergreen keywords
Evergreen keywords are those that are always relevant. Their search volumes may fluctuate, but they are continually searched for. In other words, using evergreen keywords ensures your posts generate a good amount of traffic by being relevant for a longer period of time. This, and making sure to create engaging content consistently, ensures a good beginning.
This, coupled with engaging content, makes for a good beginning.
And ensuring to create engaging content consistently with this, makes for a good beginning.
Market-defining keywords
Relating to a particular industry or field of specialisation, this keyword strategy can be used to both attain page optimisation and increase lead generation. By casting your net wide you can establish a stronger presence online. This means that if you have a cupcake shop, focusing on keywords that relate to baking, as well as the dessert industry will help. Besides, these keywords are a wonderful way to build awareness about your brand, so ensure that you couple them with quality content.
Customer-defining keywords
This implies using keywords that your audience identifies with for maximum impact. If you want to draw a teenager’s attention towards an acne cream, you have to use the right keywords so that they engage with your post amongst a storm of memes and jokes.
Geo-targeted keywords
If your business is location-based, such as a clothing store, potential customers are more likely to visit it if it’s in the neighbourhood. By using geo-targeted keywords, you can get the attention of an audience located in a specific region. Similarly, if you want to focus on a specific city or country, geo-targeted keywords are the way to go about it.
Product keywords
These are extremely straightforward, and the ones your audience will use to look for a particular product or service. This means that you must focus on your brand, as well as the product category. For example, if you have a website selling timepieces, you will use keywords like clocks, alarms, wall clocks, wrist watches, sports watches, etc., depending on the types of timepieces you sell. Using product keywords smartly will help you bring your audience one step closer to connecting with your brand as they are extremely focussed.
Transactional keywords
A call to action nudges the audience to act on your suggestion. Likewise, transactional keywords help turn searches into revenue-building actions. They cater to those audience members who are already aware of the industry and product, and are looking for options to make a purchase. Keywords such as ‘buy wall clock online’ is an example of this.
At Edisol, we believe that words power action, so make sure you're using the right ones. Grow your business with us as we can craft intelligent content that seamlessly ties in with your SEO strategy.
